How Ex-Line CEO Akira Morikawa broke management convention to build the popular LINE messaging service

Akira Morikawa, Ex-Line CEO

The story of how Akira Morikawa adopted an unconventional management style to build the popular LINE mobile messaging service is both instructive as it is enlightening. The former CEO of Line Corporation switched to a ‘guerilla style’ of management after traditional Japanese methods failed to work.

Morikawa rose to become CEO i…