Japanese youth reshaping the future of big business

Chiaki Hayashi, co-founder of Loftwork Inc.

Last year Panasonic Corporation asked Tokyo based Loftwork Inc. to help them build a café in a trendy part of town. Panasonic wanted the café to give students a free coffee in exchange for their email addresses. They hoped to recruit some of them.

Loftwork designs, builds and operates trendy café workspaces, so …